8/2/2023 0 Comments Cooler screens cnn![]() Video screens attached to the shelves can play ads and show discounts. Kroger, which has 2,800 supermarkets, is testing cameras embedded in a price sign above shelves in two stores in the suburbs outside Cincinnati and Seattle. A minivan pulling into a fast food restaurant, for example, might get an ad for a family-sized meal on the video screen menu.įor now, the cameras are in just a handful of stores. The screens can also be placed at the drive-thru. Cineplex Digital Media showed off video screens that can be placed in malls or bus stops and try to tell if someone is wearing glasses or sporting a beard, which in turn can be used to sell ads for new frames or razors. “The creepy factor here is definitely a 10 out of 10,” said Pam Dixon, the executive director of the World Privacy Forum, a nonprofit that researches privacy issues.Īt the National Retail Federation trade show in New York earlier this year, a smart shelf on display by Mood Media tried to detect “happiness” or “fear” as people stood in front it - information a store could use to gauge reaction to a product on the shelf or an ad on a screen. And that has raised concerns over privacy. With store cameras, you may not even realize you are being watched unless you happen to notice the penny-sized lenses. ![]() The intent is to use the information to show you targeted real-time ads on in-store video screens.Ĭompanies are pitching retailers to bring the technology into their physical stores as a way to better compete with online rivals like Amazon that are already armed with troves of information on their customers and their buying habits. It’s a new technology being trotted out to retailers, where cameras try to guess your age, gender or mood as you walk by. These cameras want to get to know you and what you’re buying. NEW YORK - Eyeing that can of soda in the supermarket cooler? Or maybe you’re craving a pint of ice cream? A camera could be watching you.īut it’s not there to see if you’re stealing. Google's lucrative ad-tech business reportedly could be forced to break up Northwell Health hospitals ‘ripped off’ NYU Langone’s brand with new purple building and ads: suitĮU slaps Google with antitrust charges over ad tech policies Disney, Microsoft ads on Twitter show up next to neo-Nazi propaganda as advertisers return: report
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